Web Design and SEO For a Website

Basic SEO for Web Design

Taking all the necessary steps to optimize a website for the best possible search engine ranking can be tough. All it takes is a little dedication and know how to make sure people will be able to find your website. We know all the ins and outs of SEO and love to share our knowledge.

Web Crawlers

It’s important to know how web crawler’s work to make sure you can maximize your site’s visibility. Even if you have launched a beautiful website, if nobody can find it’s useless. Search engines such as Google utilize web applications known as spiders, web crawlers, or bots, to search through web content on sites that are registered with that search engine.

You can submit your site to a search engine to be found or just wait for their web crawlers to find it. Today’s web crawlers will search through your page’s meta content as well as the text, images and elements.

A good starting tip is to keep all your text near the top of the page. Google’s search bots will only look some portion of you content, text toward the lower portion of a web page will most likely be passed over.

Content is King

Search engines don’t focus on your meticulously perfected layouts. They primarily scan the content. The text contained in every paragraph, heading, subheading, video transcriptions, image names and ALT image names are looked at. A page with 1,000 words of unique and relevant content will help rank your site higher than a page without text. This doesn’t mean you should stuff meaningless words on the page.

Make sure you have something useful and relevant that adds to the site. Text on your site should be original – even if you decide to build a new site, you shouldn’t reuse your old bio or about me text. This will result in a lower search ranking for posting duplicate content.

Nowadays design and graphics are also important. It’s not really a trend to have a responsive website anymore, it’s an industry standard. Any site you build needs to also be optimized for mobile devices as well or else this can result in a lower ranking as well.

Keep it Clean

Web crawlers the source code of your website to view the content. This is why it’s important to have properly organized code and use best practices for web design programming. The bots don’t respond well to sloppy coding. Try and make use of external JavaScript and CSS files since spiders don’t focus as much on these elements.

Keep in mind that SEO doesn’t have to be hard. It’s not differential calculus, it’s just a matter of being diligent and mindful of how your website will be indexed and found. It takes a lot of time and experimentation to find what works best for your site. It’s recommended to consult a professional and do plenty of research before you start implementing an SEO strategy. These tips are just the beginning, to learn more or consult with one of our SEO experts by contacting us today.

Making Your Web Design Work For You

Your business website determines your success in corporate communication and public relations. It can break or make your brand before the eyes of your target audience affecting your sales in a positive or negative way. For these reasons and many others, you want to ensure that you have a web design that makes your brand stand out from the crowd and stay ahead of competition and also bring in conversions as you wish for it to.

Create a concept

This is one of the easiest ways of starting off on a high note with your website design and development. You should pay enough attention to research and brainstorming sessions with the right parties to come up with innovative ideas that are relevant and logic to your end users or targeted audience. Remember that your design needs to be interactive, informative and inspiring. You can work with web design experts to create a winning concept for your website.

Come up with the perfect design

Now that you already know what your objectives are, it is time to get down to the design. It should not only be smart and beautiful, but it should also be organized and professional from every angle. If you are working with a web design company that has expert designers, then you will have an easy time bringing your visions into reality on the website.

Choose your content carefully

The look of your site is not the end of the design. Without the right content, your good looking design will do very little in fetching you the results that you are looking for. If you are not very sure of what should be included on the pages, let the web design professionals help you out. Companies offering the services usually have professional content writers, editors, videographers and photographers making a content team that will stop at nothing but the best for your website. The content should be relevant and impactful so that it remains engaging to your audience. Always aim to be precise and to the point with every piece of information you put on your website.

Build a responsive design

It is one of the aspects you cannot forget when designing your business website. A responsive design makes it possible for your visitors to access the site from any given device and still have the same satisfying experience they would have on a computer. It helps to ensure that your design is mobile friendly and won’t end up mangling up when opened from other devices such as tablets and smartphones. The page loading speeds should also be as impressive to your visitors. When you have a user friendly site, you can be sure to attract more leads and conversions for that matter.

Deploy marketing campaigns

After you have designed and developed your website, use all means possible to make it known to your targeted audience. Social media networks are some of the marketing platforms that can be incorporated in the campaigns to start building on your brand strength.

The Top Tips to Improve Your Web Design

Ever walked out of a shop because the layout is not so appealing? Ever picked up an item because the packing takes your breath away? Ever decided to go through a piece of writing because the pictures captivate your mind?

We all know how that feels. Latest technology, quality content, updated posts, credibility are all some of the key elements of a good website. What makes it stand out from all the others is the elaborate and user friendly web design.

So, how do we stand out with so many talented competitors around? Let’s have a look at some of the valuable ways to improve your web design.

1. Choice of The Right Colors

Who pays attention to colors? Every one! You would be surprised the roles colors play in your life, without you being consciously aware of it. It springs out your emotions and attitudes so the right choice is vital. While men and women both prefer a different set of colors, a blend of both for appropriate uses is the key to achieving a good web design. The common connotations that each color represents also need to be kept in mind. While black adds a feel of luxury, bright colors would be ideal for the call to action. It is safest to stay to the grey base tones and then adding life by several other colors.

2. Make it Simple to Navigate

You might have fallen victim to the extremely hard to navigate websites. What comes next? You exit. The content must be excellent, but what good is it if it doesn’t click well? The necessary tabs should be laid out in clarity while the additional ones can be appropriately stylized. Since we are a generation of smart phone users, it would be useless to make a web page without it being mobile friendly.

3. Keep Them Sidebar Free!

You need to keep your aim clear. Are you trying to get your users hooked to your content or keep them distracted to the sidebars? Makes it clear why you need to retire them soon. It may not work out that well for you, but it is worth a try. If your goal is to keep users focused on the content, you must set the side bars free.

4. You Can Do Without Social Media!

Surprised? It seems like the century of social media. You log on to a website and all that holds your attention are those social media icons. Is that why you invested so much of your efforts in the content? Certainly not! If you must attach them, keep them at the footer.

5. The Hunt For the Right Images

The search engines are packed with them but the pick of the right one is an art itself. Ever heard that a picture speaks a thousand words? It may be a piece of cake to embed them, but you must watch out for appropriate ones!

Benefits of Web Design and Development Services

A well structured website is required to make a business online. As Internet is becomes more important for users. It offers many benefits to make user’s life more convenient and easy. For the promotion of business it is needed that you should have a website from where users could browse and purchase products that your business is offering.

Nowadays, people are using apps for different purposes. For every business apps are important to communicate with users on a secure network. They also delegate their tasks with the help of these programs. From exchange of resources to implementation of solutions for an extensive, each procedure needs web programs.

This process was activated due to some customers who were regularly challenging customized sites which can provide their objective. Furthermore, progression in technology has persuaded designers to discover unknown areas of web development. They can utilize the new update in their projects for better performance and adaptability.

A wide range of programs are available to business owners, using which they can make their companies even more effective and thus generate more benefit. The area of web design and development has gone through a technical trend, customized web database integration services have collected the attention of customers and clients.

They can now personalize web programs as per their specifications and requirements.

Web design and development services have become very essential among organizations working in different sectors. Furthermore, customized web programs allow incorporation of several features such as tracking analysis, database, content writing, marketing etc.

It has also been noticed that these programs fulfill business needs, regardless of the products engaged in those, Hence, they help to handle work procedures and information in a manageable way.

Benefits of Web Development Services

A market for personalized web application solutions, has been designed out by a huge number of software companies. Following are some main benefits of employing customized web development services:

1) Web surfing around can be assisted.
2) Transactions, including loads of information can be handled quickly
3) The volume of visitors to a website can be improved.

Stages in Web Development Process

Development of a web application includes the following phases:

1) Determining the characteristics of the venture and its objectives
2) Devising a Specific Strategy depending on the goals of the venture
3) Developing the Project as per the program
4) Testing the venture for protection at every level of development

Hence, you need to keep in mind the main goal of the website and choose the professional web design and development services for your business.

2015’s Web Design Trends

Almost every industry and space is subject to trends – food, fashion, automobile design and even philosophy! So obviously, web design which is such a dynamic and interesting space to operate in, will see trends change with every year as well. So what does 2015 hold? Here are 7 trends that you must keep in mind for the future.

Video, video, video

Video channels like YouTube have become an integral part of web design. Every brand worth its salt will have a presence on video as well. Video content should:

• Be available on mobile devices too.

• Serve different purposes – instructional, informational and promotional.

• Be capable of telling a story that appeals to the viewer.

Web designers should think of including video in websites itself so it presents a lot of interesting texture to the customer.

Responsive web

Mobile penetration is growing all over the world and people are accessing websites while on the move. This means the use of smartphones and mobile devices that are of different sizes, screen resolutions and operating systems as well. While it is great to have a mobile version of the website it is also essential to have responsive web design. This simply means that your content will, literally, flow like water and adjust automatically to the screen that it is being viewed on.

Connect differently

Web design is all about connecting to the virtual visitor. This connection should be meaningful. Some ‘good practices’ to adopt here are:

• Interactive storytelling which draws the viewer in.

• Immersive design.

• The industry is full of talk about Big Data but people are wary of sharing their information online. So transparency and honesty in online interaction is key.

Simplicity will never go out of style

If there is one aspect of web design that is not really subject to trends, it is simplicity. Content that is lucid and easily understood, clean fonts, websites that will load easily and use of a minimal number of colors – all of them go into making a website attractive in more ways than one. So keeping web design simple is the way to go to improve user interface.

Long form content

Engaging a reader is possible with interestingly written and fabulously presented long form content. Readers want the meat of the article and this is possible only when you create sumptuous content. Of course, this content should be:

• Written interestingly.

• Relevant to the brand and what the customer wants from it.

• All about quality and not merely quantity.

Think Digital First

Every business has to start with thinking of digital presence even before ‘real life’ presence. Even something as small as a logo should be created with a firm focus on how it will look when given an online avatar. Pixelated logos look really poor on a computer (or mobile) screen.

Flat design

It is all about going minimal when it comes to thinking of user interface. Think of the Windows 8 squares and rectangles and you will know what this means. There is no clutter or flashy illustrations, nor even skeuomorphic design – just simple colors and open space and perfectly sized buttons and design elements.